LumiSpace partnered with an overseas robotic coffee machine developer to design and deliver a custom lighting solution that intuitively communicates the machine’s operating status. More than just a signal, this lighting system served as an innovative design solution — translating the language of robots into human sensory experience through light. Following the project, customer experience improved dramatically, product sales more than doubled, and LumiSpace secured a significant global partnership.
Lumispace Partners with Overseas Robotic Coffee Machine Developer… Delivering Custom Lighting Solutions for a “Brilliant User Experience”
The global market for robotic coffee machines is experiencing rapid expansion. In particular, the COVID-19 pandemic accelerated the demand for “contactless and unmanned cafés,” prompting leading international developers to create machines capable of brewing the perfect cup of coffee without human intervention.
Despite technological breakthroughs, consumers asked: “Is my coffee being made right now?”
The small text displayed on the LCD panel proved insufficient. Users could not intuitively understand the machine’s internal status, resulting in a critical problem: a disconnect between machine and human communication.
The overseas coffee machine developer experimented with solutions: displaying larger text on screens or adding voice guidance. However, these approaches were limited:
· The display required users to bend down or focus deliberately to read the information.
· Voice announcements were often drowned out in noisy café environments.
Eventually, the developer realized they needed to visualize the machine’s status through light. Finding the right partner was another challenge.
At this crucial moment, Lumispace, a Korean design and lighting specialist, came into the picture. More than a mere LED manufacturer, Lumispace was already known at global exhibitions and project sites as a company that “creates sensory storytelling through light.”
After reviewing Lumispace’s past projects online, the overseas developer quickly realized: they needed a partner capable of infusing emotional resonance into a mechanical device.
The first meeting took place virtually. After hearing the developer describe the challenge, Lumispace CEO Jongsoo Lee stated:
“Humans read machines through light. Lumispace does not simply make lighting — we translate the language of robots into human sensory experience.”
This single statement resonated deeply. The development team immediately felt: “We’ve found the partner we’ve been looking for.”
Lumispace went beyond abstract ideas and proposed a structured lighting scenario by machine state:
· Standby Mode: A soft, breathing white glow, conveying the feeling of the machine pausing to take a breath.
· Brewing Mode: A warm amber light pulsing gently, visually narrating the act of coffee being poured.
· Completion Mode: A vibrant green light radiating outward, signaling clearly that the coffee is ready.
· Error Mode: A sharp red light flashing rapidly to warn of urgent issues.
This was not a simple indicator light — it was an emotional narrative. Customers no longer had to interpret small text instructions. The light itself became the message.
Still, the overseas developer remained skeptical.
“Will customers really understand the meaning through light alone? What if this ends up being decorative rather than functional?”
“Will customers really understand the meaning through light alone? What if this ends up being decorative rather than functional?”
To answer these doubts, Lumispace created a fully functional prototype within just one week. Using custom LED modules and a miniature controller, they built a demo unit that could be mounted directly on the coffee machine’s exterior, then shipped it by DHL to the developer’s headquarters.
The moment the first demonstration was shown at headquarters, reactions were instant and unanimous:
“Wow, it’s brewing right now!”
“You can tell immediately without explanation.”
“You can tell immediately without explanation.”
Within seconds, Lumispace’s concept was validated. The development team was both impressed and reassured.
But a new challenge soon arose. The machine’s metallic housing caused heat to build up inside. With ordinary LED modules, the light fades, and the lifespan shortens drastically over time.
This was no longer just a design issue—it became an engineering problem.
Lumispace mobilized its technical team and devised a series of solutions:
· A newly engineered aluminum heat-dissipating PCB to disperse LED heat effectively.
· Micro heat-sink structures to optimize thermal flow.
· A custom curved light panel seamlessly integrated into the machine’s exterior.
As a result, the heat issue was completely resolved, and the lighting merged flawlessly with the machine’s design.
The final custom lighting unit was delivered to the overseas headquarters and installed on the robotic coffee machines.
What was once a purely functional device was now transformed into a brand object capable of emotional communication with customers.
The first installations generated explosive reactions. Customers paused in front of the machines, taking photos and sharing them on social media with comments like:
“This feels like a living machine.”
“This feels like a living machine.”
Within weeks, sales of the robotic coffee machine surged, more than doubling those of competing models.
Impressed by the results, the overseas developer formally proposed a global partnership with Lumispace.
Through this project, Lumispace established itself not only as a supplier but also as a trusted partner that bridges technology and emotion.
Marketing Significance
1. Innovation in User Experience
Lumispace’s custom lighting reduced cognitive load and enhanced brand experience.
Lumispace’s custom lighting reduced cognitive load and enhanced brand experience.
2. Differentiated Branding
Lighting has become a language of brand identity, differentiating a brand in a competitive market.
Lighting has become a language of brand identity, differentiating a brand in a competitive market.
3. A Global Collaboration Success Story
This project, uniting a Korean design company and an overseas robotic coffee machine developer, has become a textbook example of how technology and design synergy can drive global success.
This project, uniting a Korean design company and an overseas robotic coffee machine developer, has become a textbook example of how technology and design synergy can drive global success.
Statement from Lumispace
CEO Mr Lee emphasized:
“We connect people and machines through light. This was not just about delivering a product, but about translating the language of robots into human sensory experience. Lumispace will continue to create new value in the global market through lighting that fuses technology with emotion.”
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